Ford

About 100 years ago, Henry Ford said the well-known phrase: "The buyer can choose a car of any color, as long as that color is black!" - he spoke about the model Ford T.

Henry Ford - the outstanding personality in the sphere of automotive industry. He not only named a famous brand, but also organized the most optimized structure on the management of the entity. The world is obliged by conveyor production to Henry Ford as it is his development.

The company, with already famous name, founded three years later, in 1903. Henry Ford received positions of the chief engineer and the vice-president. Besides, among 12 co-owners, Ford was a holder of the fourth part of the shares of Ford Motor. At first automobile parts produced at other factories, and the brigade comprised of just a few people. Ford sold the first copy in the same year, in the month of July. Three years later, Henry became the head of the company, becoming its president.

Since then a lot of things changed. In the 20 years of the twentieth century, the first mass car Ford T with a high roof and wheels with spoke disks was released in the world. Already in the early of thirties, European citizens will appreciate Ford vehicles thanks to their reasonable price. 1932 Model Y became the first in a series of the small European Ford cars. In Germany, this vehicle was acquainted under the name Ford Koln, France Ford 6CV, and in Spain Ford Forito. And in Britain in 1935 the version Ford Popular became the only family car in the history.

But not only the profit concerned employees and a management of the Ford Motor Company. Continued the struggle for the safety of driving. So, in 1970 Ford became the first of serial producers who introduced a front disc brake. Since 1976 the legendary oval emblem of Ford with a blue background and silver letters is put absolutely on all cars of the company that in any country of the world it was possible to easily identify Ford products. Conditions of the fierce competition which especially escalated during this period induce specialists of Ford to implement new technologies and in other areas — special attention is paid to fuel economy. The aim of designers is to create a world-class leader in the middle and the representative market segments. The result was the Ford Taurus and Mercury Sable.

The main goal of the company becomes a continuous improvement of its products while reducing production costs. The result was the world's cars. At the moment around the world sold more than 70 different models of cars produced under the brands Ford, Lincoln, Mercury, and Aston Martin. Ford has also the proportion of shares in the companies Mazda Motor Corporation and Kia Motors Corporation.

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