Lexus

Lexus is a part of Toyota company which is engaged in the release of luxury cars for Europe and America. The name of Lexus in itself is associated with the word luxury that speaks best of all cars. All Lexus cars are issued with left-hand drive, in contrast to their right-hand analogs bearing Toyota emblem. This expensive and prestigious auto was created specially to squeeze famous competitors occupying the leading positions in this segment of the automobile market. And Toyota could not compete due to the production of RHD vehicles in the greater weight. The car market high class has long been populated by companies BMW, Mercedes-Benz, Jaguar. But Japanese wanted very much to get some part. Therefore, at a meeting of the board of directors of Toyota in August 1983, the decision to create brand of cars which won't be associated with buyers with the developed image of Toyota – known as the company - producer of reliable, inexpensive, high-quality cars which popularity and its character don't need to be proved. Lexus brand also became powerful featuring with expensive, beautiful, reliable, prestigious, magnificent.

But it was only the idea, however Japanese, having scrupulously undertaken its development managed to make it. So, from an origin of the idea passed several years before its realization. The group of the developers of the new brand and the first car of this brand with a number of 1400 people created a new market. The first project which was created by a group of these developers was called F1. But you shouldn't associate it with Formula 1, the letter F, in this case, means flagship – a leader of the market of No. 1 luxury cars. It was luxury sedan which was very solid for those times. Lexus was created for the American market, which is now quite demanding and huge competition, which is very difficult to win. Of course, there was numerous market research conducted by the market, seeking to identify the preferences of customers and their requests, so that the car was successful. The first car has passed many tests, from road tests in various countries of the world to various crash tests of this car.

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