Mclaren

McLaren Group founded in the technological center McLaren in Woking, County of Surrey, England is a group of companies, created by Ron Dennis. The group has been created from the team organized by Bruce McLaren in 1963 and now the company is concentrated on the racing team of Formula 1 Vodafone McLaren Mercedes. The legendary team of Formula One McLaren told about plans to pay more attention to online services and mobile technologies. Thus, this season, it is planned to have a deeper interaction with fans, as a way to provide them with more information.

Within the strategy of Vodafone McLaren Mercedes expects to make admirers closer to the team. By means of social media — big activity in such popular services as Facebook and Twitter will be shown. Also, YouTube involves more actively.

During the race on the updated website of McLaren in real time, it is possible to study specifications of the car, like current turns of the engine and speed, read comments from representatives of the team. There will be also a communication between fans in the same place. By the way, a mobile version of the website appeared, as well.

Derek Harbinson, the head of digital media of McLaren, believes that all this will be an excellent addition to watching races on TV. Further, it is planned to pay more attention to the creation of various mobile applications (such as games or programs that tell the history of the team and pilots) for popular platforms.

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